🚨 Did I just discover the best way to build an Amazon storefront? You tell me.
By Dbolzmann · October 3, 2026 · Curated by George's Blog
🚨 Did I just discover the best way to build an Amazon storefront? You tell me.
30 days ago, I found out I was speaking at Amazon Accelerate.
The same week I was asked to build a storefront for Amazon to present on a different stage to showcase their latest AI cohort tools for Storefront.
So: 2 weeks to design it, 2 weeks to test it, all while planning my own presentation with PickFu.
Thankfully my team brought their A-game to make this happen in a crunch.
The brand was A Better Treat. Their founder Boris ran the live demo with Bradley Sutton from Helium 10 and Amazon's own Storefront team and said that he is already seeing $100 more per day with the cohort changes.
This pressure test, helped us rethink how we will be building storefronts going forward. I broke the whole build down in 2 substack posts.
PART 1: what we built.
→ The storefront, section by section, and the rule I use more than any other
→ New-to-brand shoppers went from 8.4% to 17.1% conversion in 12 days
→ Store-wide conversion still went DOWN, and why that is a win
→ 3 sections are taking 77% of the clicks
PART 2: how we built it (step-by-step)
→ The 5 prompts I ran, in order (for Amazon and Claude)
→ How to pull sales per visit out of Personalization Insights
→ The redline and wireframe our design team built from
→ What "Personalize by cohort" will and won't do for you
You can run this yourself, on your own store, start to finish.
📍If you already have a designed storefront you could run the prompts and start testing cohorts in 1 afternoon.
📍If you don't, this gives you the wireframe to hand off to your designer.
👇🏽👇🏽👇🏽If you need this right now let me know and I'll drop the resources to you.
cc: Sell on Amazon #amazonaccelerate Boris Chung