Pretty surreal seeing this story in Inc. At 15 years old, I started an Instagram

By Josh Shapiro · October 2, 2026 · Curated by George's Blog

Pretty surreal seeing this story in Inc.

At 15 years old, I started an Instagram account because I loved baseball and wanted a place to talk about it.

I definitely wasn’t thinking about building a company.

13 years later, Baseball Lifestyle 101 has grown into something far bigger than I ever imagined.

The biggest lesson for me has been that as the business grows, you have to grow with it.

And I know I still have a long way to go.

Really grateful to our team, our customers, and everyone who has been part of building Baseball Lifestyle 101 🚀

Thanks to Liz Welch and Inc. for telling our story.

We’re just getting started. 📈