Groceryshop is a wrap with the Pacvue crew 🛒 As a CPG brand operator, I used to

By Gary Weintraub · October 2, 2026 · Curated by George's Blog

Groceryshop is a wrap with the Pacvue crew 🛒

As a CPG brand operator, I used to focus on winning 1 shelf.. brands are now competing on 4: Physical + Digital + Social + Agentic 🤖

60% of shoppers use AI, which only shows 3-5 recos.

Top Takeaways:

✅ Compete on outcomes not categories ("high-protein breakfast" vs. "cereal")

✅ Win at inspiration + intent (problem/need based searches)

✅ Connect path to purchase then measure incrementality daily, not annually

✅ Close measurement-to-optimization gap with 1 workflow

👇 The New Retail Contract: Groceryshop Insights (link in comments)

Winning brands are measuring faster and optimizing across all 4 shelves together.

Grateful to catch up with CPG friends, former colleagues & partners 💙