I used to spend 12 hours researching Q4 campaigns. Now it takes me 5 minutes. I
By Joanna Lambadjieva ยท October 2, 2026 ยท Curated by George's Blog
I used to spend 12 hours researching Q4 campaigns. Now it takes me 5 minutes.
I used to start every Q4 campaign with the same question:
What should we test this year?
So I opened Ads Libraries, searched competitors and saved anything that looked interesting.
Then I did the same with emails.
I ended up with dozens of ideas, but very little context around what brands had actually pushed during the season.
Now, I start somewhere completely different.
I open my tool, and ๐ญ๐ก๐ ๐๐ ๐ฌ๐๐ญ๐ฎ๐ฉ ๐ข๐ฌ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ญ๐ก๐๐ซ๐.
I choose a period or competitor, adjust a few filters, and immediately get a clearer view of what happened.
I can quickly find:
โ the ads pushed during key Q4 periods
โ the creatives that stayed active
โ the emails brands sent
โ the hooks they repeated
โ the formats they relied on most
From there, I already have a strong base for my own campaign.
๐ ๐๐จ๐งโ๐ญ ๐ฌ๐ญ๐๐ซ๐ญ ๐๐ซ๐จ๐ฆ ๐ ๐๐ฅ๐๐ง๐ค ๐ฉ๐๐ ๐ ๐๐ง๐ฒ๐ฆ๐จ๐ซ๐.
I take the strongest patterns, adapt them to my brand, and decide what I want to test.
My Q4 research now takes 5 minutes instead of around 3 hours.
Want to know which tool I use?