🔵 Amazon announced two new ad tools at unBoxed yesterday. Here's what each one
By Mila Dubykivska · October 2, 2026 · Curated by George's Blog
🔵 Amazon announced two new ad tools at unBoxed yesterday. Here's what each one does.
1. Branded Conversations
When a shopper taps a Sponsored Brands prompt, Alexa for Shopping opens a chat about your brand. Now you can feed that chat your own product knowledge: what makes you different, which product fits which customer, and what goes well together.
Example: a skin care brand tells Alexa which cleanser suits oily, sensitive or beginner skin, plus the toner and serum to pair with it. A shopper asks "Help me build a daily routine" and gets a real answer.
Launches January 2027 in the US.
2. Review Requests
A new ad format that asks verified buyers to rate your product, right from pages like the Amazon homepage. One tap for a rating, with an option to add text, photos or video.
Launches November 2026.
My take: Branded Conversations only works if you can clearly explain who each product is for. If your listings can't, Alexa won't either.
Review Requests is the practical one. Faster reviews mean less ad spend wasted on a new product nobody trusts yet.
Which one would you try first?