Another incredible Amazon Ads unBoxed! We introduced a developer track this year
By Dr Jason Cohen · October 1, 2026 · Curated by George's Blog
Another incredible Amazon Ads unBoxed! We introduced a developer track this year with a focus on moving from deterministic applications to intelligent agentic systems supported by Amazon Ads’ building blocks for developers and Amazon Ads Partners.
APIs remain a critical foundational element with extended MCP Server and Expert Tools and Amazon Marketing Stream V2 (open beta as of today) as a part of a richer tech stack.
Developers can bring together Amazon Ads building blocks and AWS Bedrock AgentCore to build the next wave of intelligent advertising solutions.
I had the honor of working alongside multiple Amazon Tech, Product, and GTM teams while delivering opening remarks with Aby Angilivelil.
Thank you to our customers, developers, partners and colleagues for making this such a memorable event!
Proud of our Partner Solution Architects who represented across many parts of #unBoxed2026.