1️⃣ Amazon is testing Review Request ads, letting sellers pay to prompt recent b

By Am Pm Podcast · October 1, 2026 · Curated by George's Blog

1️⃣ Amazon is testing Review Request ads, letting sellers pay to prompt recent buyers for ratings and reviews—early tests show up to 3X more reviews.

2️⃣ Amazon Ads Agent lets sellers use natural language to analyze, manage, and optimize campaigns—but AI results should still be verified for accuracy

3️⃣ Amazon’s new DVA+ simplifies programmatic ads, letting advertisers run display, video, streaming TV, and audio campaigns together with Ads Agent.

4️⃣ Amazon’s Full Funnel Campaigns use AI to manage Sponsored Ads, display, video, and streaming TV under one budget—reporting higher ROAS and lower purchase costs.

5️⃣ Amazon unBoxed adds Sponsored Services, DSP expansion, lighter Ads MCP, AI-generated AMC queries, 15-minute ad data, and new conversational ad targeting.

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