Grateful doesn't quite cover it. Attending Amazon Unboxed this year was a genuin

By Lindsaylscott · October 1, 2026 · Curated by George's Blog

Grateful doesn't quite cover it. Attending Amazon Unboxed this year was a genuine highlight.

A few things I'm still thinking about:

🎤 The Martha Stewart keynote. Her wisdom and candor were exactly what you'd hope for and then some. A reminder that a strong point of view never goes out of style.

🤝 Meeting our agency partners in person for the first time, and getting to experience it all alongside a colleague, Adam, I deeply respect and learn from. Some relationships just click differently face-to-face.

💡 Learning from some of the best advertisers in the business. The surprise-and-delight moment for me: discovering that Amazon Ads already has built-in solutions for a number of challenges we've been working through. Sometimes the answer isn't building something new, it's knowing what's already there.

Thank you to everyone who made it such a valuable few days. Coming home with a full notebook and a longer to-do list (in the best way).

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