Huge Brand. New way to enjoy coffee. Espresso Concentrate. Just Add Ice or Milk.
By Oliver Bradley · October 1, 2026 · Curated by George's Blog
Huge Brand. New way to enjoy coffee. Espresso Concentrate. Just Add Ice or Milk.
Yet on a mobile screen, it is impossible to read.
Nescafé launched Espresso Concentrate Black, but they skipped basic contrast testing.
Calling an asset a "mobile-optimised image" does NOT:
> make it GS1 compliant.
> make it glance-readable
> make it a real hero...
This pack fails the digital shelf for two immediate reasons:
First, "16 espresso shots" fails contrast completely.
Pack count and size are critical parts of the 4Ws framework. If shoppers cannot instantly verify how many shots they are getting, you have created instant visual friction.
Second, the long off-pack floating strips violate GS1 standards.
The August 2026 GS1 Guidelines for Mobile Ready Hero Images explicitly disallow floating off-pack text strips that extend past the pack boundary.
This is specifically called out in the GS1 GS1 US - easy to read check it out...
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> One-Page Quick Guide for GS1-compliant Hero images here: https://lnkd.in/efy3mUrV
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At 16mm or 20mm thumbnail on a smartphone screen, "unreadable is unsellable".
You risk both retailer rejection and shopper rejection. My advice...
>Follow the Global GS1 guidelines.
>Test Contrast & Clarity at scale and speed with RHINO AI
>Do both before pushing live to your digital shelves.
DM me to run a RHINO AI glance audit on your mobile hero images.
We'll help your heroes be true heroes.
Both GS1-compliant & glance-readable on the digital shelf.
Noticed & Chosen.
Readability Drives Revenue.