Live from Day #1 of unBoxed in San Francisco. Amazon Ads just announced many val
By Meherx · October 1, 2026 · Curated by George's Blog
Live from Day #1 of unBoxed in San Francisco. Amazon Ads just announced many valuable new AI-powered features.
I’ve had some incredible conversations with brands and Amazon agencies. Attendees here include advertisers from world-class brands like The Walt Disney Company, Nestlé , Canon, Cole Haan and more.
This is the recap with my top #3 key takeaways on the new features Amazon Ads announced, including how Hector is using these innovations to help our brands and agency clients reach their Q4 goals.
1. New AI-powered Full Funnel Campaign tools for creative and reporting.
2. AMC Audience Creation for crafting highly customized audiences with natural conversational prompts.
3. Most importantly, new Amazon Marketing Stream reporting capabilities launching on Wednesday. This one is a game-changer for optimizing Amazon ads.
Much more to come from Hector at unBoxed 2026! Stay tuned and drop in for a chat if you're around!
Amazon Ads Partners #AmazonAds #unBoxed2026