If your AI workflow starts with pasting your ICP, product details and brand rule
By John Aspinall ✱ · October 1, 2026 · Curated by George's Blog
If your AI workflow starts with pasting your ICP, product details and brand rules into a chat, you're redoing the same setup every single time.
I set brands up like this now.
One repo per venture.
(AI reads a repo cleanly. It reads Google/iCloud badly.)
Inside it:
⤷ A folder per product with value props, approved scenes & features in plain markdown.
⤷ A folder for the ICP.
⤷ One skill that knows where all of it lives.
Whoever runs it only supplies the script.
You can go further and preload a queue of scripts. The skill runs the next five unused ones, moves them to a used folder and drops the output beside them.
(Video files stay out of the repo. Outputs go to Drive.)
Video model gets rate limited, repriced or shut down?
⤷ Point the same repo at the next one and keep going.
Start with one brand this week: move its ICP and product facts out of your prompt doc and into a repo.