Amazon UnBoxed Day 1 is underway, and one theme is already very clear: Amazon is
By Jackatlasov · September 30, 2026 · Curated by George's Blog
Amazon UnBoxed Day 1 is underway, and one theme is already very clear: Amazon is leaning hard into AI-powered workflows and automation across the advertising platform.
Of everything announced today, Full Funnel Ad Campaigns are the new capability I’m most excited about.
For brands focused on incrementality, growing share, and driving profitable sales on Amazon, this has the potential to be a meaningful new growth lever.
The opportunity is bigger than simply making campaign management easier. Full Funnel Ad Campaigns are designed to bring more of the customer journey together, using Amazon’s data and automation to coordinate advertising across stages of the funnel.
For brands and advertisers, the real question will be how to test these campaigns against existing structures, measure incremental impact, and determine where they actually improve contribution margin and growth.
If you want to learn more about Full Funnel Ad Campaigns, how they work, and what an initial test-and-learn could look like for your brand, reach out here on LinkedIn or email me at [email protected].
Happy to share all my notes on FFC (full funnel campaigns) from UnBoxed and talk through where this could fit into your Amazon advertising strategy!
#amazonads #amazonunboxed #amazonai #agenticcommerce #fullfunnelcampaigns