A brand doesn’t have to launch in London or LA to be worth paying attention to �
By Soniamoroniduru · September 30, 2026 · Curated by George's Blog
A brand doesn’t have to launch in London or LA to be worth paying attention to 👀
Wiktoria is convinced Poland’s best brands never get talked about outside it. And Sonia feels the same way about Italy.
So we decided to make the list ourselves.
From Poland, picked by Wiktoria Krzyżańska:
🌸 NAOKO: a fashion brand creating some of the most gorgeous pieces of clothing. Full of colour, creativity and personality.
🌸 Phlov by Anna Lewandowska: a Polish vegan cosmetics brand combining skincare with a very distinctive visual identity.
🌸 Pasibus: a burger brand that started in Wrocław and turned street food into something people actively seek out.
From Italy, picked by Sonia Moroni Duru:
🌸 espressoh: makeup inspired by the time it takes to drink an espresso. Made in Italy, vegan, cruelty-free and very much focused on the essentials.
🌸 Pasta Felicia: pasta made from ingredients like chickpeas, lentils, buckwheat and brown rice. Everywhere in Italy, yet surprisingly unknown outside it.
🌸 Save The Duck | B Corp since 2019: the Milan brand making puffer jackets without down, fur, wool or leather, and without making sustainability feel boring.
None of these brands came out of a celebrity launch.
They’re just doing something really well in countries that don’t always get the same international attention.
What’s a brand from your home country more people should know about?
You can learn more about all six in our carousel 👇