Not how I planned to experience K18’s Amazon unBoxed keynote 😭 An L5/S1 herniat
By Alexiskatsafanas · September 30, 2026 · Curated by George's Blog
Not how I planned to experience K18’s Amazon unBoxed keynote 😭
An L5/S1 herniated disc is currently trying to ruin my life, so instead I’m watching from bed while team members send me videos from the room.
And I am SO proud of this team.
One of the things they talked about was the trust we’ve built with our Amazon partners — and how that’s allowed K18 Hair to keep testing, learning and finding new ways to drive awareness at scale.
Prime Video has become one of our favorite places to do that. K18’s customer lives in video, young adults define the content, and we’ve seen new-to-brand customers grow +38% YoY.
CEO Suveen Sahib and Sr. Director of Growth Erin Reilly did such a great job talking about what it actually means to fill the funnel while continuing to deliver the brand experiences customers have come to expect from K18.
This team is willing to test things before there’s a playbook. That’s what makes them so fun to work with, and why their recent Brand Innovation Lab activation is truly one for the books!
May this be your reminder to stock up on some AirWash Dry Shampoo. To the moon we go 🚀🚀🚀
#AmazonAds #K18Hair #AmazonUnBoxed #FullFunnelMarketing #BrandInnovation