#Ad Wow! I just got back from Amazon Accelerate and these two announcements had
By Brandon Young · September 30, 2026 · Curated by George's Blog
#Ad Wow! I just got back from Amazon Accelerate and these two announcements had me more excited than anything.
Everyone's going to tell you everything is a "game changer."
It's not.
But these two will make it easier to run your Amazon business and grow it 👇
1️⃣ Seller Assistant
It sits on top of everything you have at Amazon. It's basically plugged into your business.
You can ask it almost anything.
"Where else should I sell this product?"
"Which policy do I need before I make this change?"
"What's going on with my PPC performance?"
It pulls from Amazon's own insights to give you the best answer. It's going to empower you AND your team.
2️⃣ The Amazon plugin
Amazon doesn't call it this, but it's essentially an MCP.
Already working in an AI environment? You can connect Amazon directly to it, so your agents and skills make better decisions with Amazon's insights.
No applying for API access. None of the usual hoops.
This is the exact direction we're taking Data Dive.
These partnerships are incredible, and Amazon is moving into the future fast.
More coming soon. Stay tuned 👀
Amazon Ads Sell on Amazon #amazonaccelerate #amazonads