While most of Europe’s Amazon sellers arrive at the EU Accelerator on Thursday s
By Chris McCabe · September 30, 2026 · Curated by George's Blog
While most of Europe’s Amazon sellers arrive at the EU Accelerator on Thursday still trying to figure out their Q4 game plan, a room in London tomorrow morning will already have theirs locked down.
I’m joining a powerhouse lineup Wednesday morning for a practical, thought-provoking strategy session before Amazons EU Accelerator begins in earnest.
My focus will be account health management, countering warnings or flags by policy enforcement teams by appealing effectively, and how to stay alive when peak season volume turns up the heat on you!
Ill also address what bad-faith competitors are getting away with, and how to stop them dead in their tracks. Investigators review appeals faster than usual during peak periods, like Black Friday Cyber Monday. Its not as far away as you think!
They’re handling crushing case quotas, terrified of reinstating a bad actor, and they spot generic templates and lazy AI drafts instantly.
Tomorrow morning, I’m breaking down:
The investigators mindset - What Seller Performance and Product Quality actually look for before rejecting your submission.
Escalations that work - How to present a tight, factual timeline of what prior reviewers missed instead of blindly begging for help.
Abuse reports that get action - How to document PDP hijacking, fake IP complaints, and review attacks so internal teams actually intervene.
I’ll be sharing the floor alongside Bruno Ferreira, Vincenzo Toscano, and Melanie V Katsaris, covering everything from Rufus and AI search to DSP, Vendor Central, and EU compliance.
Seats are almost gone, so grab yours before we kick off tomorrow morning: https://lnkd.in/gW_K7fkq