Your team has opinions on your image stack. Very few teams test it before they s
By John Aspinall ✱ · September 30, 2026 · Curated by George's Blog
Your team has opinions on your image stack.
Very few teams test it before they ship.
I run 3 rounds of ProductPinion.
Round 1: your current stack vs one or two real competitors.
⤷ You learn where you stand & why buyers picked them.
Round 2: your current stack vs a new one.
⤷ Built from the audit plus what Round 1 told you.
Round 3: the new stack vs the same competitors.
⤷ You should win by more than you did in Round 1.
Round 2 loses?
⤷ Don't push the loser into Round 3. Read why it lost, fix that and rerun.
Throw out feedback you can't act on.
"I like it because it's purple" is useless if your product isn't purple.
"The woman with brown hair on the bed" is a scene you can build.
Test the structure first.
Fonts & brand colors get cleaned up in-house after it wins.