๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐๐ฒ๐ฒ๐ฝ๐ ๐๐น๐ถ๐บ๐ฏ๐ถ๐ป๐ด ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ
By Nick Penev ยท September 29, 2026 ยท Curated by George's Blog
๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐๐ฒ๐ฒ๐ฝ๐ ๐๐น๐ถ๐บ๐ฏ๐ถ๐ป๐ด ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ
Marketplace share grew in 9 of 10 European markets, and in some countries itโs already knocking on the 50% door.
๐ฆ๐น Austria: 48.7%
๐ฉ๐ช Germany: 47.2%
๐ฎ๐น Italy: 45.8%
Meanwhile, the UK and Belgium jumped another 2.4 percentage points each, as marketplaces continue growing faster than traditional ecommerce.
But hereโs where it gets interesting:
๐ซ๐ท France sits at just 32.9%
๐ฎ๐ช Ireland at 32.8%
Same Europe. Very different ecom game.
Country-by-country economics still rule the game.
๐ด Still not on Ecom Europe? Youโre leaving money on the table โ and the table keeps getting BIGGER!
Here's how we help ๐
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Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post and banner!
Subscribe into his newsletter here, itโs straight fire:https://lnkd.in/d8dH6a-2