Horizon Media Commerce and Pacvue Connect Retail Media Planning and Measurement
By Martech Cube News · September 29, 2026 · Curated by George's Blog
Horizon Media Commerce and Pacvue Connect Retail Media Planning and Measurement
Katie Comerford, President of Horizon Commerce, stated, “A brand may be operating across Amazon, Walmart, Target and other retailers, each with different attribution methodologies, reporting structures and optimization environments. Blu Commerce was built to create a common economic view across those investments. By bringing that intelligence into a workflow that connects our Commerce Strategy and Activation teams with Pacvue, we can shorten the distance between understanding what is driving incremental growth and doing something about it.”
Melissa Burdick
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