Brands fix a listing that isn't converting by guessing.
By John Aspinall ✱ · September 29, 2026 · Curated by George's Blog
Brands fix a listing that isn't converting by guessing.
New hero, new bullets, new A+ and hope.
The listing is leaking at one of three steps.
(Search Query Performance in Brand Analytics tells you which one.)
If you rank for the search but lose the click?
⤷ It's the hero image and title.
If you get the click but lose the add to cart?
⤷ It's the image stack and detail page.
If you don't rank at all?
⤷ New creative won't fix it. Fix indexing & copy first.
Skip that report? You end up paying a designer to rebuild the stack when the hero was the problem, or paying an agency to reshoot the hero when the stack was the problem.
Neither one can move the number.
Do this: export SQP for your top 5 ASINs, compare impression share, click share and purchase share on each query, and circle the steepest drop. That's your next project.