One of the biggest releases that has me excited is the new auto optimization. Th
By Brandon Young · September 28, 2026 · Curated by George's Blog
One of the biggest releases that has me excited is the new auto optimization. The difference is now the AI layer will interpret the data to improve your Keyword targeting, product targeting, and make bid adjustments around seasonality and performance. Yes, keyword targeting will be added directly to the campaigns if you want! This takes PPC campaigns to a whole new level. It’s not just your same targets showing up for new keywords. We’ve seen some awesome performance here the last year in our rules based campaigns, where we let Amazon optimize for us. I imagine this will be even better! At the keynote, they said campaigns with auto optimization, saw a first sale, 40% faster and conversions were up to 67% higher. Wow! I can’t wait to try it! @sellonamazon #amazonaccelerate #ad #amazonads