Sales dropped
By Steven Pope · September 29, 2026 · Curated by George's Blog
Sales dropped
Title
Price
Bids
Main image all got swapped at once
Sales stayed down
Now nobody knows why
That is not strategy
That is a fire drill
Read the funnel in order
Impressions
Amazon showing the product
Clicks
Do shoppers want it
Orders
Does the listing close
Each stage breaks differently
Each needs its own fix
Pull the data first
Search Query Performance in Brand Analytics
Tracks impressions
Clicks
Cart adds
Purchases by search term
Business Reports show sessions
Unit session percentage by ASIN
Compare against last year
Seasonality fools sellers into fixing
What was never broken
Then split organic from paid
Ad sales up
Total sales flat
PPC is buying orders
You would have gotten free
TACoS catches that
ACoS hides it
Found the break
Change one thing
Manage Your Experiments
Lets brand registered sellers
Split test main images
Titles
A+ Content with real shoppers
Trust the data not the gut
They came from the right one
Find the leak before you buy more water