Do you know how to win on the 4 shelves?
By Oliverjohnbradley · September 26, 2026 · Curated by George's Blog
Do you know how to win on the 4 shelves?
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Physical, Digital, LLM Agentic, Social.
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One simple "foundational competency" fixes how you show up visually which eye tracking proves is what shoppers actually look at...
Why haven't people measured this new digital shelf and obvious competency before?
They haven't had the right tech.
They haven't realised how the beautiful basics were being neglected because they aren't testing.
Those that design without siloes for the 4 shelves get an unparalleled competitive advantage.
https://lnkd.in/eF-HDzK5