I’m excited to share some big news from EMARKETER: we’ve acquired the research a
By Matthias Braun · September 25, 2026 · Curated by George's Blog
I’m excited to share some big news from EMARKETER: we’ve acquired the research arm of RetailX and are welcoming the talented team behind The UK500 and the upcoming CustomerX Index to EMARKETER!
For more than a decade, The UK500 has been a trusted benchmark for the retail community, and I’m especially excited about what we will build together from here. This fall, we’ll debut the new CustomerX Index, with new editions covering the US market on the way.
Our team around Vladimir Hanzlik and Jennifer Pearson will combine EMARKETER’s proprietary research into these products, including data from our newly launched AI Visibility Index, led by Daniel Flynn, which helps brands and retailers understand how they’re showing up in LLM-based search.
For me, this acquisition is about more than adding new products. It’s about bringing together talented people, trusted research, and new capabilities that will help us deliver even more value to our clients.
I’m incredibly excited to welcome the RetailX research team, Anna Segarra Fas, PhD, Alex Lopez Lopera, to EMARKETER and to see what we can build together.
Thank you to Ian Jindal - we look forward to continuing to work with you and the RetailX Events team.
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