Retail media measurement has a complexity problem.
By Michellelynndooley · September 25, 2026 · Curated by George's Blog
Retail media measurement has a complexity problem.
Every year: more data sources, more attribution models, more dashboards nobody asked for.
I'm honored to be nominated for the Data & Measurement Pioneer award from Women in Retail Media — and if there's one thing I've championed throughout my career, it's this: start with what your partners actually need, then build the measurement to match. Not the other way around.
Simpler isn't less rigorous. It's more useful.
I would love your support — voting is open now. Link in comments. Bonus points if you share this post and spread the word!