Six years of ONER.
By Krissy Cela · September 25, 2026 · Curated by George's Blog
Six years of ONER.
There are so many ONER milestones for me to get excited about, but birthdays are when everything we’ve achieved really hits me.
So here's where we are.
We've grown 100% year on year for six years running, with positive EBITDA the whole way. Year to date we're up 104% on revenue, and that's before Black Friday has even landed. We recently surpassed a quarter of a million new customers in 2026 - last year it took us until the second week of our Black Friday sale to hit this, this year we reached the goal in the second week of August.
Our AOV sits at $167 and 74% of our customers come back to us, which honestly means more to me than any growth number, because it tells me we're actually making something that women feel really good in and they want it in their lives long term.
But the stats I'm most proud of are these - 77% of our senior leadership team are women, against an industry average of 24% and across the whole business, it's 84%.
We build for women, so we built a company run by them. That was never a box to tick, it's just who we are. And let’s not forget, the foundation of this brand is community. I spent 10 years building my own tribe before I launched ONER and now, the brand has its own beautiful and fiercely loyal community of over 2 million badass women worldwide.
This November, we’ll open the doors to our first flagship store in New York. Our first physical home to share with the community who have shown up for us for six years. I still can't quite believe I get to type that sentence.
Six years in, and it genuinely feels like we're only getting started. To every single person who is on this team and a part of our community, past and present, thank you for riding with us. New York, we'll see you very soon.