I am stoked to announce today that Simplistic along with the incredible team at
By Zcherin · September 25, 2026 · Curated by George's Blog
I am stoked to announce today that Simplistic along with the incredible team at Rallyday Partners have completed the acquisition of Tiide Commerce.
I actually met Mark Lathrum while we were finalizing the acquisition of my agency to Simplistic and he, Greg Merrell, James Hughes, and I immediately hit it off and knew there was the potential for something really special together.
Mark is an incredible operator with an awesome team and they've built what we believe is the best the best Amazon and TikTok Shop practice in our industry.
Together, we are building the Intelligent Performance Agency. One team unified around driving incremental revenue through your Shopify storefront, Amazon and TikTok Shop marketplaces, retention and lifecycle programs, SEO/GEO/LLMO, and agentic commerce.
Here we go.