Spent today at Elevate Festival in Toronto, the same week it became Nrth
By Behrouzhariri ยท September 25, 2026 ยท Curated by George's Blog
Spent today at Elevate Festival in Toronto, the same week it became Nrth
As a product leader, three themes kept surfacing for me in every conversation:
1. Consumers are as always won on trust. Privacy, clarity, and restraint came up more than any single frontier model.
2. AI is moving from experimentation to adoption. The question is no longer what AI can do, but which workflows are actually worth rebuilding around it.
3. Sovereignty is becoming a product feature. Where your models, data, and infrastructure live is turning into a buying criterion, not just a policy talking point.
As health and wellness spaces goes through an unprecedented productization and streamlining revolution the through line is: ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐ฐ๐๐ฏ๐ ๐จ๐ ๐ ๐ซ๐๐๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐ ๐๐ญ๐ฌ ๐๐ฎ๐ข๐ฅ๐ญ ๐ฐ๐ก๐๐ซ๐ ๐๐ ๐๐๐ฉ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฆ๐๐๐ญ๐ฌ ๐ก๐ฎ๐ฆ๐๐ง ๐ญ๐ซ๐ฎ๐ฌ๐ญ. We've seen this movie before with self-driving. Capability arrived years before trust did, and trust is what actually unlocked deployment.
In health and wellness, where the stakes and the opportunity are both highest, that intersection is everything.