At 16 I quit school to become an elf.
By Alice Benham · September 25, 2026 · Curated by George's Blog
At 16 I quit school to become an elf.
At 17 I accidentally started a business.
And 11 years on I’m still at it.
I’m Alice (most people call me AB) and I help founders reverse engineer their growth.
Here’s the thing - you don’t have an ideas problem. You have an execution one. Which is why thousands of business owners use The AB Method to simplify their path to growth🚀
Outside of business?
I live in London with my partner RSM. Have a rescue golden called Toby. And my holy trinity daily habits are reformer pilates, caesar salad and rose wine.
Get ready for a whole lot more content around growth, strategy and the reality of scaling a business. Q4 is going to be a biggie..!