"His CV was a little scattered."

By George Barnett Reid 👀 · September 24, 2026 · Curated by George's Blog

"His CV was a little scattered."

Not as well organised as the others, apparently. That's a real rejection, of someone who could do the job.

I've got some sympathy. A messy CV is a signal, and signals are most of what you've got at that stage.

But think about what it's a signal of:

→ How much time they spend job hunting

→ Whether anyone ever taught them what a CV should look like

→ Whether English is their first language

None of which is "can this person bring your ACOS down."

The best Amazon ads people I know are often the worst at writing about themselves. They've spent ten years heads-down in Seller Central, not polishing a document.

Which is why there's a video round.

People are much better at talking about their work than formatting it.

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