CEO.
By Aaron Moore · September 24, 2026 · Curated by George's Blog
CEO.
Show the answer. End the video.
Solo Amazon Operator.
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Saturday is video update day in your account.
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I start with the biggest 3–5 complaints and the top 3–5 customer questions.
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Then I turn those into simple demonstrations.
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1 video. 1 question.
27 seconds maximum.
If the answer takes 12, we're done in 12.
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White background.
No sound.
No flashing lights.
No text on the screen.
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Show the size.
Show what fits.
Show how it connects.
Show exactly how to use it.
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For these videos, if I need a paragraph to explain the demonstration, I haven't made it clear enough.
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I redo it.
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The customer should understand it on a phone, with the sound off, without stopping to read.
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Then they can watch the next answer if they need it.
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I'm not making entertainment.
I'm removing doubt before the purchase and confusion after delivery.
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The product does the explaining.
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Solo Amazon Operator.