Front of pack has 16 text elements. 13 of them FAIL.
By Oliver Bradley · September 24, 2026 · Curated by George's Blog
Front of pack has 16 text elements. 13 of them FAIL.
That is what RHINO found when we audited the Beanies Nutty Hazelnut Instant Coffee hero image. Someone well-intentioned added a brown coffee cup lozenge sticker onto the packshot, presumably to make it work for online.
It doesn't.
Adding a sticker to a cluttered packshot is not a mobile-ready hero image. It is a sticker on a cluttered packshot. The front of pack still carries SUGAR FREE, LOW CALORIE, VEGAN, social handles, marketing slogans, all competing for attention at thumbnail size. The critical variant name "Nutty Hazelnut" fails glance readability.
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An online shopper gives you 300 milliseconds.
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In that glance, they need the 4Ws: Brand, Format, Variant, Size.
If the text fails clarity and contrast standards, the shopper gets none of them.
They scroll past. A real mobile-ready hero means decluttering the front of pack, resizing critical text, and testing before you launch. Not decorating the problem.
Are you testing your hero images before they go live, or just stickering over the issue?
Here's the image live on Ocado: https://lnkd.in/egAy4iYb
(view on your mobile for the true experience in a search for "instant coffee")