Before Pare I ran an Amazon ads agency.
By George Barnett Reid 👀 · September 23, 2026 · Curated by George's Blog
Before Pare I ran an Amazon ads agency.
The ads managers were all in India. Fully remote.
Clients were in the US, Europe and Australia. Brands from Puma down to top-40 Amazon sellers like CGK Linens.
Not one of them ever complained about the time zone.
Nobody asked where the team sat.
They asked whether ACOS came down.
There's a version of this conversation where "remote team in India" means cheap, junior, VA-tier. That's the version most people have in their head.
It wasn't what we were selling then. It isn't what Pare sells now.
Our floor is 4+ years hands-on Amazon ads. 99.4% of applicants don't get through it.
Cheap isn't the pitch.
The pitch is that the good ones don't live where you do.