Having spent a big chunk of my career working on largescale mass channel cosmeti
By Evelynwang01 · September 24, 2026 · Curated by George's Blog
Having spent a big chunk of my career working on largescale mass channel cosmetics brands, I often thought about how driving a product to best-seller status also meant that a huge amount of plastic components would ultimately end up in landfills. Yes, some types of plastic are more recyclable than others, but the practical reality is that being technically recyclable doesn't mean a package gets actually recycled.
Building Silverist has given me the freedom to make packaging choices that I probably myself would have veto-ed in another setting, in the name of improving COGS. Aluminum packaging costs more, and tariffs have made that harder to swallow. And of course, unit economics that work are the backbone of any type of product business. So far, we're making it work, and our choice of materials has the added bonus of beautifully reflecting our key product benefits: sleek silver shine.
It's far from perfect. Making and selling physical products is in most cases not an "earth-friendly" activity, but I've tried to consider the downstream impact of what each decision means for our planet.
Thanks for recognizing the effort, The Sustainability Awards