Last week, I had the opportunity to attend the Insights Association Corporate Re
By Zoe Mahoney · September 23, 2026 · Curated by George's Blog
Last week, I had the opportunity to attend the Insights Association Corporate Researchers Conference in Chicago. I left CRC with a lot to think about - from new ideas and approaches to bigger questions about how we continue to stay relevant and create value as an insights industry.
One of my biggest takeaways was the importance of balancing new technology/AI with the very human skills that make insights meaningful: empathy, curiosity, and critical thinking.
And, of course, one of the best parts was meeting new people, reconnecting with familiar faces, and hearing how insights professionals across brands and agencies are navigating our industry today.
Feeling inspired and coming away with plenty of ideas to put into practice!
#CRC2026 #InsightsAssociation #ConsumerInsights