Groceryshop starts today.

By Sarptuncay · September 23, 2026 · Curated by George's Blog

Groceryshop starts today.

Over the next few days, I'll be spending time with retailers, brands, agencies, and technology partners discussing what comes next for commerce, retail media, and AI.

Three topics I'm particularly interested in:

• How retail media measurement continues to evolve beyond platform metrics and toward true business outcomes

• Where AI is creating real value across planning, creative, and optimization workflows

• How brands can better connect media investments to incrementality, penetration, and long-term growth

The industry has made tremendous progress over the last few years, but some of the biggest opportunities are still ahead of us.

If you're attending Groceryshop and would like to connect, feel free to reach out.

Looking forward to a week of learning, challenging assumptions, and exchanging ideas with some of the brightest minds in commerce.

#Groceryshop #RetailMedia #CommerceMedia #AI #CPG #eCommerce #OmnichannelMarketing

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