I’m excited to share that I’ve made a strategic investment in Goflow.
By Yoni Mazor · September 23, 2026 · Curated by George's Blog
I’m excited to share that I’ve made a strategic investment in Goflow.
This one is personal for me.👇👇
I spent many years as a high-volume, multi-channel seller—selling across Amazon, Walmart, eBay, Shopify, Rakuten, and many more.
I remember firsthand how painful the technology could be. Systems that were supposed to simplify operations often became another operation to manage—requiring dedicated people just to babysit the software.
That’s one of the things that immediately stood out to me about Goflow: it’s clean, intuitive, reliable, and it simply works. Technology should make operators more powerful, not create more work for them.
Later, I co-founded Getida, where we built technology and services around Amazon FBA auditing and reimbursements, scaled to 260 employees across 13 countries and tens of thousands of users, and ultimately sold the company to private equity in 2022.
Those experiences—as a seller, founder, operator, and investor—have shaped how I look at this opportunity. I will be helping Goflow fulfill its goals as an active investor operator heading the Chief Growth Officer role.
My ambition with Goflow is clear: to help build a truly world-class, global platform for multi-channel commerce—one that empowers sellers to scale, innovate (yes, including AI, but in many more ways), and operate with confidence.
It also means working closely with incredible marketplaces and retailers like #Amazon, #Walmart, #Target, #Macys, and countless others to keep pushing the retail industry forward and creating more opportunities for sellers and consumers.
I know the challenges because I lived them.
Now I have the opportunity to help build and scale the solution I wish I had back then.
If you’re a seller looking to expand—or already operating across multiple channels—I’d love to connect. Let’s explore how Goflow can empower your journey.
I’m excited, energized, and looking forward for what comes next with Goflow. 🚀
See full release article - https://lnkd.in/gfaaY2bN