A year ago, if you had asked me whether MCP would become a reliable way to work

By Raghukashyap · September 24, 2026 · Curated by George's Blog

A year ago, if you had asked me whether MCP would become a reliable way to work with complex commerce data, I probably would have said: maybe, maybe not.

What we’ve learned since then is that MCP itself is only part of the equation. The real work is in the foundations: clean, well-structured data, strong guardrails, and most importantly, effective agents that can consistently produce accurate and useful analysis.

That’s what we’ve been building with the Intentwise AI Gateway.

Today at Amazon Accelerate in Seattle, Kenton Snyder and Sreenath Reddy are representing Intentwise across two different workshops, showing what this looks like in practice.

If you’re at #amazonads #accelerate, come see it firsthand. And while you’re there, visit us at Booth 416 and meet the rest of the Intentwise team.

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