Another big day for Power Digital Marketing.

By Jeff Mason · September 23, 2026 · Curated by George's Blog

We have officially joined forces with pirawna - global amazon ad agency and uptickk, making us one of the largest marketplace growth partners in the country.

A big congrats and welcome to great leaders and great people. Jed Rawson 🐐, Miki Rawson, Nate Rohner, Mitchell Jensen, Audrey Espinosa and the entire pirawna and uptickk teams, thank you for choosing to build with us.

Bringing these two teams into the Power Digital ecosystem is one of the more exciting things we have ever done.

pirawna and uptickk are helping us make our vision of end to end commerce real. pirawna has spent more than a decade becoming one of the best Amazon agencies on the planet, managing over $1 billion in Amazon revenue annually. uptickk was one of four agencies TikTok selected for its beta program, and they know TikTok Shop and affiliate better than anyone.

Put that together with Power Digital and fusepoint's DTC, data, go-to-market and measurement expertise, and telling the full consumer journey story stops being an idea and starts becoming a reality.

We just leveled up on our biggest bet. The best talent meets the best tech, because all of the data and insights will be fueled by omega.

I’m equally excited about what this means for our clients.

Nobody shops the way a brand's org chart is built. Someone sees a product on TikTok. Checks Amazon to compare price and delivery. Jumps to the DTC site looking for an email promo. Then buys it in a store three weeks later because they happened to be standing there. Run that in any order and you have the modern buyer journey.

Brands are not missing channels. The marketing behind those channels lives with separate agencies, separate teams and separate data sets. So when revenue moves, nobody can tell you why. What you get instead is a correlation story dressed up as causation.

That is what end to end commerce means to us. DTC, marketplaces and physical retail connected by one set of data and one view of the customer. We’re on a mission to solve that problem and today we are one step closer.

Thank you to the Court Square Capital Partners team for supporting us on our mission and believing in our vision.

This is a major milestone on our journey!