When someone uses an AI shopping tool, they see a list of products stripped of a
By Kate Musgrove · September 22, 2026 · Curated by George's Blog
When someone uses an AI shopping tool, they see a list of products stripped of almost everything that makes a brand, well, a ✨brand✨. All reduced to specifications, a star rating, and a price. What is a brand worth in an environment like that?
That’s what Bazaarvoice's latest research and report, with industry expert Kiri Masters, is about. We set out to study how brand equity is tested in AI shopping, how leaders can respond, and how the playbook differs for established versus challenger brands, and across categories.
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