I’m excited to share the launch of WonderLans, my Amazon and retail eCommerce co
By Alexander Lans · September 22, 2026 · Curated by George's Blog
I’m excited to share the launch of WonderLans, my Amazon and retail eCommerce consulting practice.
Over the past 15+ years, I’ve built a business from $28K to more than $30M in annual revenue and led marketplace teams at Wuffes and Freebird. Those experiences have shaped my approach to growth: strategy, advertising, content and operations need to work together, with clear ownership of the results.
Through WonderLans, I’m bringing that experience to Pet, Beauty, CPG and Supplement brands that need clearer priorities, stronger execution or experienced leadership.
My work spans:
• Amazon growth strategy and account operations
• Advertising and retail media
• Product content and launch planning
• 1P retail eCommerce and digital penetration
• 3P marketplace expansion
• Fractional leadership and P&L planning
Engagements range from focused advisory work and defined projects to ongoing fractional support, working alongside existing teams and partners.
I’ll also be at Amazon Accelerate and would love to connect with fellow founders, brand leaders and industry colleagues. If you’ll be there, send me a message. I’m happy to meet for coffee or find time for a chat.
Thank you to the colleagues, founders and friends who have helped shape this next chapter.
If your brand could use support, or someone in your network is looking for experienced eCommerce leadership, I’d welcome an introduction.
Learn more through the WonderLans website in my Featured section, or reach me at [email protected].
wonderlans.com