A new battle is playing out for DTC brands clamoring to get into retailers.
By Laurjohnson · September 22, 2026 · Curated by George's Blog
A new battle is playing out for DTC brands clamoring to get into retailers.
A few years ago, scoring a deal with the likes of Walmart, Target, or Costco was seen as the final sign of success. Today, getting the deal is the first part to proving that a brand can justify the coveted shelf space through innovating on products and marketing.
I spoke with HallPass' Michael Tierney, Curie's Sarah Moret, Little Spoon's Caryn Wasser, Blueland's Sarah Paiji Yoo, and Beekeeper's Naturals' Carly Kremer about the state of DTC in retail and the new playbook that's emerging for brands.
Give it a read in ADWEEK: https://lnkd.in/d4QqF7Z6