CEO.
By Aaron Moore · September 22, 2026 · Curated by George's Blog
CEO.
Win the sale. Keep the sale.
Solo Amazon Operator.
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Thursday is optimization day in your account.
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I start with the Voice of the Customer report.
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What are customers complaining about?
What did they misunderstand?
What did the listing fail to explain?
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Then I put those answers to work.
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A clearer bullet point.
A more accurate title.
Missing information in A+ content.
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The focus is text that sets the right expectations before someone buys.
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If the problem is the product itself, I flag it. Better wording won't fix a broken product.
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I also check the Search Query Performance report weekly.
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I look for relevant customer search terms we're missing and place them where they belong, including backend search terms.
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Not every keyword deserves a spot.
It has to fit what you're actually selling.
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The goal isn't to rewrite the listing every Thursday.
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It's to help the right customer find it, understand it, and want to keep it when it arrives.
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Solo Amazon Operator.