Six months ago we had a simple idea: protein should be easy, and it should actua
By Michaelcampi · September 22, 2026 · Curated by George's Blog
Six months ago we had a simple idea: protein should be easy, and it should actually be something you look forward to.
Thanks to Ashu (Ash) Agrawal for the shoutout, and to David Nurse for building this thing with the right mix of obsession and good humor. Ever wonder what it's like to have a coach as a business partner? Let's just say motivation is never in short supply.
The real credit goes to our small but mighty team, our partners, and the customers who keep tossing a bag in their gym bag, carry-on, or desk drawer and telling a friend.
You've all made this a fun ride so far.
More protein in the day, less fuss. We're just getting started.