The next big marketing productivity hack might be figuring out which tasks you s

By Kamya Marwah · September 22, 2026 · Curated by George's Blog

The next big marketing productivity hack might be figuring out which tasks you shouldn’t be doing yourself 👀

As marketers, we’re constantly told to do more: more content, more research, more reporting, more channels, more experiments

But I think the better question is: what actually needs a human? Take competitor research

I no longer need to spend hours every week checking pricing pages, product updates, hiring signals and customer feedback just to figure out what changed - because I have monday.com’s AI Workspace Platform to help me do it!

Its AI agents aren’t just there to help me complete a task. They can own the workflow end-to-end - monitoring competitors, identifying important changes and taking action based on what they find

I guide, the agent act & and that’s a pretty different way of thinking about AI at work 🤓

It’s not another helper tool sitting in your stack. The agent can function more like another member of your team - with a job to own, not just a prompt to answer

Keen to check it out? Try it for yourself here: monday.com

#monday.compartner

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