I had the BEST day at Scroll Forward š„¹
By Jasminwoodward Ā· September 22, 2026 Ā· Curated by George's Blog
I had the BEST day at Scroll Forward š„¹
Pretty Little Marketer has been a community Iāve loved for years now. Itās seen me through quite a few versions of my working life, from my corporate roles to now being freelance. So I was very excited for this one.
I also really pushed myself out of my comfort zone and went completely alone, which I was definitely nervous about beforehand.
I gave myself a little challenge to speak to 5 new people while I was thereā¦ and I did it!!
I also somehow ended up bumping into a few people I already knew, which was very lovely š
Safe to say Iāll be forcing myself to do more things like this on my own because I genuinely had the best time!
I came away with SO many notes too, but a few things have really stuck with me.
George Sullivan spoke about giving more than you take, and holding your nerve when youāre changing your strategy. Something I definitely needed to hear.
Ray Saddiq spoke about how people donāt have one discovery journey anymore. Weāre discovering brands in so many different places now, so being a brand thatās in demand means thinking about how youāre showing up across all of them.
And this really stuck with me:
āSocial listening tells you who customers want you to think they are. Search tells you who they really are.ā
I also loved hearing from Lucy Murray about the thinking behind Free Soulās content and one question in particular:
Does this make our audience feel genuinely seen? Not just āwill this get views?ā or āwill this perform?ā
Will someone see it and think, that is literally me?
Will they send it to their friends?
They spoke about wanting to be in the girlsā group chats and I LOVE that as a way of thinking about content.
Grace Andrews spoke about building a brand beyond the founder too. Bringing employees, customers and other recognisable people into the story, rather than expecting the founder to constantly be the main character.
And Chloe Perkins š gave such an insightful talk about mental health in marketing, which genuinely brought tears to my eyes.
Lots to take away from the day, but it was also just really lovely being around so many people who get this weird little world of marketing and social.
Sophie Miller take my money for next year already please?!!! And THANK YOU for building such an incredible community.