Thank you so much to Laura Bayzle for being an excellent co-chair at the Insight
By Ericdolan · September 22, 2026 · Curated by George's Blog
Thank you so much to Laura Bayzle for being an excellent co-chair at the Insights Association #CRC last week. Over two days, Laura & I led presenters and audiences through a fascinating array of examples and cases studies from several corporate brand teams and strategic research partners.
We're so grateful for everyone's engagement throughout the conference, and truly appreciate the effort that went into sharing all of the insightful takes from the impressive "Track 5" line-up:
➡️ The Working Mom Advantage: How Parenting Shapes Stronger Insights Leaders | Kristin DeGraff, Katie Fellows
➡️ Order Up: The Insights System Behind McDonald's Menu Innovation Pipeline | Amanda Addison, Libby Gormley, Shelby Walsh
➡️ Winning in the Age of AI-Driven Search | Ideen Rahvar, Sowmia Sridhar, Eric Scheer, Kyle Swan
➡️ Segmentation Is Not a Deliverable: How 3M's Scotch-Brite™ Brand is Reinventing Segmentation as a Living Growth System | Meg Bonello, Joanne Suh
➡️ The Gen Z Authenticity Trap: How SiriusXM Built Cultural Credibility With A Generation That Doesn't Trust Brands By Default | Nicole Buchanan, Jack Mackinnon, M.Ed.
➡️ Beyond Traditional Research: How Behavioral Measurement Is Changing Decision-Making | Maxine Petrosino, Joe Corace
➡️ From Creative Possibility to Commercial Impact: Packaging That Drives Choice | Farheen Romani, Matthew Salem
➡️ Navigating the Future of Research: The Role of Synthetic Data in an AI-Powered World | Kristopher Sauriol, Melanie Courtright
➡️ The 15-Minute Focus Group: How MetLife Decides at the Speed of the Business with AI Participants | Matt Sirinides, Jason Kramer, Krista Socia
Thanks, too, to Art Flanagan, Jennifer Delfino (Cattel), & Rebekah McWain, CMP for everything leading up to this event -- your attention to detail and thoughtful coordination is why #CRC is such a success for all who attend!
The Link Group | Bolt Insight