CEO.
By Aaron Moore · September 21, 2026 · Curated by George's Blog
CEO.
Your advertising needs spending rules.
Solo Amazon Operator.
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Wednesday is advertising day in your account.
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First, we establish the guardrails.
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I like 10% TACOS and 4 ROAS as starting targets.
Your margins, budget, and goals determine what actually fits.
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Those numbers don't automatically mean you're profitable.
The P&L still has to support the spend.
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Then I get into the campaigns.
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Automatic and manual targeting.
Broad, phrase, and exact match.
Product targeting.
New opportunities worth testing.
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I review search terms, adjust bids, cut waste, and move productive terms into focused campaigns.
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Weekly optimization.
Daily attention where needed.
Enough data to make a decision, not changes just to look busy.
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Testing gets a budget.
Results determine what earns more.
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As performance improves, I adjust the targets with you.
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The goal is to help your strongest products sell more while keeping the business profitable.
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I'm managing your money, not chasing a bigger advertising number.
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Solo Amazon Operator.