I got laid off
By steven-pope · September 20, 2026 · Curated by George's Blog
I got laid off
Started My Amazon Guy in a basement
Gave away the entire playbook for free
Years later
Sellers are telling their own audiences
they learned Amazon from my videos
My seminars and My Amazon Guy content
They may not remember how to spell Pope
but they remember never to run out of stock
I will take that trade every time
Remembering a lesson and running it are two different things
Every lesson in this video gets stronger with one extra step
Strike zone keywords are easier to find than ever
Open Search Query Performance in Brand Analytics
Look for terms with strong impressions
but weak click share
That list is your next round of ranking wins
Negations only work on a schedule
Put the search term report review
on the calendar every week
not whenever ACoS starts screaming
Ad charges now come out of seller proceeds
Build a cash buffer into your inventory planning
Ad spend never competes with your next purchase order
Price climbs need proof
Raise in small steps and watch conversion rate after each move
If it drops
Pull back
Listing upgrades need a baseline
Record click through rate and conversion
before changing the main image
So you know exactly what the upgrade earned
A name is easy to forget
A stockout is not
Know the playbook but short on hands to run it
My Amazon Guy turns knowing into growing