There is a trust crisis right now and your content is lost in the ‘sea of samene
By ameliamiles23 · September 19, 2026 · Curated by George's Blog
There is a trust crisis right now and your content is lost in the ‘sea of sameness’. 🌊
Those are just a couple of the core messages that were discussed at the Scroll Forward - Everybody Hates Marketing conference today. Thank you to Sophie Miller and the Pretty Little Marketer team for creating the most brilliant event with REAL takes and learnings to take away. It was truly such an insightful day and I’m going to share some of my key takeaways with you all. 🎀
1) George Sullivan - Building A Brand People Actually Care About: It’s important to nurture your brand’s community by giving more than you take and enriching more than you sell, because 90% of your audience aren’t actually ready to buy yet. 📊
2) Simoné PartnerSimoné Partner, Mercy Fulani, Grace Andrews, Olivia Bishop & Charlotte Li - Beyond The Brand Account: People will discard your content if there is no trust, relevance, or value. People buy from people and having the human-element in your content will accelerate trust. 🫂
3) Ray Saddiq - How Platform Rules Have Changed & What This Means: You need to optimise your content for social search. And don’t wait for a cultural shift for demand to rise - use influencers and PR campaigns to make it happen. 📰❗️
4) Faye Martin & Sophie Milham - How To Build A Presence People Care About: People remember the personality, not the product. You need to be creating content that is (dare I say) authentic, real, and gives people a reason to care and keep watching. 🔂
5) Tyarna Agyekum, Lucy Murray, Eleshea Williams & Verity Hurd - Proving It Works & Measuring Trust: Saves and shares indicate helpful content and that your community feels seen. But follower count is still a strong signal of social proof. 📈
6) Chloe Perkins - How To Survive The Scroll: In this industry, you NEED to look after your mental health. Taking simple steps/precautions like silencing unnecessary notifications make a huge difference in helping you to look after your wellbeing and protect your peace. 🔇
7) Hannah Walker - Adobe Express Workshop: In graphic design, treat your content like a wardrobe, where each layer helps people recognise your content. Consistency doesn’t mean creating the same thing - it means cohesiveness. 👚📲
8) Teresa Ferreira - Adobe Firefly Workshop: Nowadays, with AI, there is scarcity of direction. You need to use it with intention. Your perspective is far greater than any AI tool. 💡
Overall, I had an amazing time today, heard some great case studies, learnt a ton, and met some lovely people too! (shoutout Holly Turner 😆) I’ll definitely be returning to the next PLM event! ⭐️